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WEBSITE REDESIGN & DIGITAL MARKETING · CHARLOTTE, NC

Your website can’t
waste another click.

Spending $500–$3,000 a month on ads? Make the page they land on your priority. I rebuild Charlotte websites around calls, bookings, and quote requests.

Show me your website Meet Preston
Preston in a red polo beside a man holding a laptop
Preston Bessire

15 years helping Charlotte…

I bring 15 years of digital marketing experience to my partnerships with Charlotte businesses. The goal has always been to help owners bring in customers and grow their revenue.

I started this business in college in 2019 with seven clients. Through the Yellow Pages business and Charlotte small-business relationships, it grew into website design, hosting, and ongoing marketing support.

A business can add services, grow its team, and change how it sells while its website still tells the old story. That gap matters when someone is deciding whether to call.

That’s why I created Web CLT. I ask what customers want to know, what makes your business different, and what your website needs to do. Then I build around those answers.

The business has grown beyond those first seven clients into website design, hosting, and digital marketing through monthly service agreements. You work directly with me, with the focus on your business and revenue—not just a finished website.

“I wasn’t getting enough customers to keep my tinting business on South Boulevard open. Preston Bessire originally came in to work on my IT, then helped me redesign my website and focus more on digital marketing. That helped more people find my brand and brought more customers through the door.”

Daniel ApicellaWindow tinting · South BoulevardMore testimonials
See what I can fix

Services

Our Portfolio

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Missions & EducationLive

Where do you start with a large faith-based topic? WIJ2U organizes its educational material around one personal question, then lets visitors choose what to explore.

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Equipment SalesIn Progress

Container buyers ask about size, condition, price, and delivery. The PVG redesign is being built around those questions before someone requests a quote.

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Recruitment & AdvertisingCurrent

Employers need to understand recruitment advertising before buying it. This site explains the service and process so they can decide whether it fits their hiring needs.

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Executive CoachingUpcoming

Choosing an executive coach is personal. The planned redesign will help visitors compare services and experience before requesting a discovery call.

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Land & DevelopmentIn Progress

Landowners and partners have different questions. The redesign in progress introduces the leadership and development approach so visitors know who they would be working with.

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Auto Repair & MaintenanceLive

A driver wants to know, “Can you help with my car?” Bay 7 groups repair and maintenance services by need, with a way to request an appointment.

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Heating & CoolingLive

A homeowner needs to find help with heating or cooling. HVAC CLT separates repairs, replacement, maintenance, and air quality so they can find the relevant service.

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Pools & Outdoor LivingLive

A backyard project involves more than a pool. CLT Pool Co. brings pools and whole-yard planning together through project photos and an explanation of its design approach.

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Website design, redesign, and projects in progress from Bessire IT.

More Bessire IT project stories

Drag the slider to see the before and after. Big difference.

See how the Core Pest Solutions redesign changes the first impression.

Website example from Bessire IT

Core Pest Solutions
Redesigned Core Pest Solutions website
Previous Core Pest Solutions website
BeforeAfter
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Testimonials

Preston with a maintenance business owner in Steele Creek

Maintenance business · Steele Creek

His maintenance contract was at risk.

This Steele Creek business owner was struggling to keep his maintenance contract at Walker at Steele Creek Apartments. I helped him sharpen his digital marketing and explain the range of services he offers. That gave him a stronger way to present his quotes and approach maintenance-contract conversations.

  • Apartment maintenance
  • Digital marketing
  • Service quotes
Preston at the Ballantyne hotel for a website consultation

Land development · Website consultation

Make the website match the business.

A land development company needs people to understand who they are dealing with. I met a client at the Ballantyne hotel to plan a website redesign, starting with the company’s work and what the new site needed to explain. The aim was a stronger introduction before the first conversation.

  • Business consultation
  • Website direction
  • Redesign planning
Preston with Carl, who works in a furniture-making construction business

Carl · Furniture & woodworking

Get Carl’s craftsmanship out into the world.

Carl makes unique wooden stools and furniture as part of a construction business. I partnered with him to take that craftsmanship online, giving him a website where he could show his designs and start advertising what he makes. His work needed a place where people could discover it.

  • Wood craftsmanship
  • Website partnership
  • Advertising foundation
Preston with the founder of a women’s recovery business in Fort Mill

Women’s recovery · Fort Mill, SC

Give an important mission a voice.

This Fort Mill founder was starting a recovery business for women leaving jail. She wanted a distinctive website that could explain the support she planned to offer and why the community needed it. The work began with making that mission understandable to the people she wanted to reach.

  • Women’s recovery
  • Community mission
  • New business website
Preston with Dan discussing his plant and flower business

Dan · Plants & flowers · Steele Creek

Don’t make buyers guess what you sell.

Dan’s Steele Creek business buys plants and flowers, grows them larger, then cuts and sells what he grows. He needed people to understand that process and how his business sells. We focused the website on explaining what happens between the original plant and what a customer can buy.

  • Growing process
  • Product information
  • Business story
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Plans and Pricing

Website packages

Core business pages

Small Business Website

A custom website that explains your services and brings inquiries.

$3,000–$4,000

One-time website project

What’s included
  • Custom, mobile-first design
  • Service and contact pages
  • Search setup and launch support
Ask about this plan
More service content

Business Website

Room for more services, locations, and customer questions.

$5,000–$7,000

One-time website project

What’s included
  • Everything in Small Business Website
  • Service, location, and FAQ content
  • Search structure and lead tracking
Ask about this plan
Custom functionality

Custom Website

Booking, payments, and tools built around your business.

$7,000+

One-time website project

What’s included
  • Everything in Business Website
  • Custom forms, booking, and payments
  • Approved business integrations
Ask about this plan

Before we begin, we agree on pages, content, features, launch requirements, and price. The package depends on what your business needs the website to handle.

Most Common Questions (FAQ)

Does my website need a full rebuild?

Not always. Website improvements can fix unclear content, slow pages, or difficult mobile navigation. A redesign changes the experience; a rebuild replaces the underlying site when it limits what your business needs. I review your current website before recommending either.

Can you improve the SEO on my existing website?

Yes. SEO improvements can include page titles, service content, internal links, mobile performance, and fixing indexing problems. I start with your existing website and the searches that matter to your business, then agree on the work before making changes.

What is AEO, and how is it different from SEO?

SEO means Search Engine Optimization: helping search engines find and understand your pages. AEO means Answer Engine Optimization: making your business information useful to AI answer tools. Both rely on clear service descriptions, accurate details, accessible pages, and helpful answers—not a special shortcut to rankings.

How much does a website redesign cost?

WebCLT’s Small Business Website package is $3,000–$4,000, Business Website is $5,000–$7,000, and Custom Website starts at $7,000. These are one-time project prices. Hosting and marketing are separate; the final scope and price are agreed before work begins.

Do you work with Charlotte small businesses?

Yes. I work directly with Charlotte-area business owners on website design, redesigns, SEO, AEO, hosting, and digital marketing. Recent project stories include businesses in Steele Creek, a land-development consultation in Ballantyne, and a women’s recovery business in Fort Mill.

Can you improve the page my Google or Meta ads send people to?

Yes. I review whether the landing page matches your ad, explains the offer, works well on a phone, and makes calling or requesting a quote easy. Tracking qualified inquiries alongside ad spend helps you see what is working and what needs to improve.

What happens to my existing search rankings?

I review important pages, keep URLs where practical, and redirect changed ones. Launch checks cover the sitemap, links, and search reporting. Rankings cannot be guaranteed.

Will a new website guarantee more leads?

No. A better website can explain your services and make contacting you easier. Demand, your offer, and marketing also affect results. SEO and AEO work cannot guarantee rankings, traffic, or mentions in AI answers.

Who writes the content?

I draft from your materials and our conversations. You review the facts and wording before launch.

How long will my website take?

Timing depends on the content, features, and reviews. We agree on a schedule once the scope is clear.

Not sure you need a new website? Start with the one you have.

Send me your current website. I’ll look at what a visitor sees first, how your services are explained, and what happens on a phone. If it needs a redesign, I’ll explain why. If a few improvements will do, I’ll tell you that too.

Call Preston(704) 412-1769Email Prestonpreston@bessireit.com

Show me what you’re working with.

Add your website and what you’d like to change. No website yet? Tell me about the business.

Review your brief, then send it through your email app.

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    From the Bessire IT portfolio

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