Make the identity feel individual
The opening imagery, typography, and colors establish a recognizable author identity shaped around Louise’s work.
Website project
Louise Pistole
A distinctive platform for an independent author.
We replaced a restrictive template with a custom author website, coordinated imagery, and clearer routes to Louise’s books and reader resources.
Project Overview
- Business context
- Author and independent business
- Relevant for
- Independent professionals with a distinctive personal brand
- Core work
- Website redesign, content structure, and visual presentation
The starting point
The Business Need
Louise’s new book prompted a fresh look at her website: how to introduce her work, connect with readers, and present a distinctive author identity.
The previous WordPress template limited the design. She wanted new imagery, coordinated colors, and a presentation shaped around her work.
- Replaced the template with a custom author website.
- Selected new imagery with the client and coordinated its colors.
- Organized books and supporting content into clear reader paths.
- Connected the author introduction, books, and reader resources visually.
The reasoning behind the pages
The Decisions Behind the Design
Bring the imagery together
Client-selected images and coordinated colors make the pages feel like one consistent author experience.
Give readers clear choices
Purposeful routes help visitors find books, learn about Louise, and explore reader resources.
A consistent experience across screen sizes
The same business message, service information, and next steps carry through to the phone experience.
Explore the Client Website (opens in a new tab)The project perspective
What the Work Changed
Preston Bessire reports that Louise appreciated the custom design and imagery, describing the website as a significant upgrade over the previous version.
Project details and client feedback provided by Preston Bessire, November 2026.
What this means for your business
An individual identity works best when customers can also find clear information and relevant next steps. A custom website connects both.
Website content and visual direction